About Us

"Style is a way to say who you are without having to speak" - Rachel Zoe

~Our Mission~

To spread the love of big bows and stylish handmade clothing. We believe #thebiggerthebowthebetter and that there is no bow too big or too small.  All babies and toddlers can rock a bow!

~Our Story~

Rose & Zoe was founded by Charli Shafiroff Nelson in 2018 with the dream of being a #mompreneur. She wanted to create stylish and affordable apparel for her two children. Merging high fashion creativity with children's options resulted in the creation of Rose & Zoe. Beyond just bows, individual style is created by adding monograms, stylish bows with icon images and custom patterns. We also feature handmade clothing for boys and girls. Rose & Zoe is always looking ahead and working on the next new product for your little fashionistas to rock.

The company name comes from her children's names, Chloe Rose and Madison Zoe. Chloe's middle name is from Charli's favorite television show "Doctor Who" and Madison's middle name is after style icon Rachel Zoe. Chloe and Madison are the muses for Rose & Zoe. Chloe can often be found in her mother's workshop helping pick out fabric colors and designs.

~Our Products~

Our bows are all cut and tied by hand in our New York workshop. Every color and pattern is picked out with our bow loving customers in mind. The clothing is all handmade in house with unique fabrics from around the globe. All shirts are designed and created by Charli. We strive to bring the highest quality and style.


"Thank you for stopping by and supporting my small business. When you shop small you help make dreams come true. I love creating each piece for your little one's and hope you can feel the love when your order arrives" 

- Charli, Founder, Rose & Zoe